Boux Avenue, Brighton

Boux Avenue, Brighton by What Laura did Next
Last week, I was invited to the launch of the Boux Avenue store in Brighton. I love a bit of underwear and feel that wearing a lacey or silky little number doesn't have to just be for that special person in your life, it can just be for you.

My nan has always said "Make sure you've always got a nice pair of knickers on, you never know who might see them. Especially in Brighton, as it can be quite windy."

Thankfully Boux Avenue have that covered. I have a lot of their pieces on my wish list - especially the feather mules.

The brand, owned by Theo Paphitis of Dragon's Den, offers affordable and gorgeous lingerie, swimwear and nightwear. 

Each store is decked out in a boudoir-style decor, with a personal bra fitting service, 'easy to find size' drawers and lovely staff to offer you that personal customer shopping service that is perfect when shopping for those more delicate items. They have everything for everyone - from body contouring shapewear solutions, sizes 30A to 38G and over 60 styles and shades of individual knickers. 

What's not to like? Go check them out sharpish. 
Boux Avenue, Brighton by What Laura did Next
Boux Avenue, Brighton by What Laura did Next
Boux Avenue, Brighton by What Laura did Next
Boux Avenue, Brighton by What Laura did Next
Boux Avenue, Brighton by What Laura did Next
Boux Avenue, Brighton by What Laura did Next

Churchill Square Shopping Centre
Brighton