Finery London

Finery London by What Laura did Next
It's been a while since a new fashion brand has launched that has made me swoon, and whilst my COS obsession rages on, SS15 for me is all about Finery London. Born last year, Finery is an online womenswear brand with the aim to put the excitement back into shopping. 

Founded by a group of power women in the fashion industry (ex ASOS and Topshop), the brand is offering luxe fabrics and chic cuts at VERY affordable price points.

This brand is right up my street, and I suggest (if you haven't already clicked on the link above) you should stop what you're doing, and take a peek right now.
Finery London by What Laura did Next
Just don't blame me if you go a little shopping crazy like I did! 

Finery London is available to buy on their website