18 January 2016

Kurt Geiger & Karlie Kloss: SS16 ad campaign

Kurt Geiger & Karlie Kloss: SS16 ad campaign
“Fashion sneakers and backpacks have become wardrobe staples, but this season breaks down boundaries between sport and fashion even further.  Strong, energetic and alive. The campaign is about fashion designed for real life”

- Creative Director, Rebecca Farrar-Hockley

Hot damn! Karlie Kloss is the new face of Kurt Geiger, and boy is she killing it in their SS16 ad campaign. 

The mood of the collection is energetic sports-luxe, where fashion pumps iron to powerful effect. Ditching strict fitness time, bags and shoes are designed to run wild in anytime.    

Flexible materials and effortless swimwear, sport sandal hybrids, sneakers in soft snake-cut leathers and frilly flatforms are made for fashion on the go.
Kurt Geiger & Karlie Kloss: SS16 ad campaign
The bags have got very sassy for the new season, and there are more than a few I have my eyes on. A new ‘Annie’ belted bag works hard with multiple ways to wear it. Crafted in exotic ostrich embossed leather, liquid silver or classic woven textured leathers, ‘Annie’ is casual glamour and can be worn as a bum bag, shoulder bag or pouch.

A new soft, sporty hobo joins fresh iterations of the brand’s signature bags. In a mile-a-minute life, the ‘Penelope’ hobo bag can be customized with detachable tassels, statement chains and personalized with Perspex charms.
Kurt Geiger & Karlie Kloss: SS16 ad campaign
Kurt Geiger & Karlie Kloss: SS16 ad campaign
Kurt Geiger SS16 is looking mighty fine. - my wish list is already big! Shoes and accessories including Kurt Geiger London, KG Kurt Geiger, Carvela and Miss KG have started landing in stores and online at KURTGEIGER.COM now.

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