30 September 2018

Drunk Elephant UK Launch & Brand low-down

Drunk Elephant UK Launch
It’s here!  Drunk Elephant is finally launching in the UK. Maybe you don’t know who Drunk Elephant is, but that’s fine as I’m here to give you the low-down on the brand.

Drunk Elephant is the brainchild of Tiffany Masterson. Launching in 2014, and sparking a brand-new category of skincare that she calls clean-clinical. Not only is Drunk Elephant an incredibly effective skincare line, the brand is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. You won’t find what they call the “Suspicious 6” in their products (heads up, these are; Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS,) making them, in their opinion, appropriate for all skin.

However, it’s not been exactly easy to get your hands on their products unless you live in the US (I've been smuggling it back from Sephora for a while), my first experience with DE products was when I visited Sephora on a trip to the US at the beginning of the year. Yes, the price point of the products is on the high side, but I promise, they’re totally worth it, and with it being the fastest-growing skincare brand in Sephora’s history, and remains its best-selling skincare line, you know it’s got to be good, right?

I’m definitely not the first to preach about the brand, and as I’ve been lucky enough to road test some of their products over the last few months, I thought I’d share my Favourite Drunk Elephant products on here.

In the past when I’ve tried a number of products from the same beauty brand, there are usually some real winners that have me recommending them to anyone that will listen, and some that didn’t have me jumping for joy. With Drunk Elephant I can honestly say that all the products I’ve tried so far have all been winners…
Drunk Elephant UK Launch
T.L.C. Framboos™ Glycolic Night Serum
12% AHA/BHA 
This night serum helps refine and resurface skin to reveal a smoother and more radiant looking complexion. I use this serum every other night before bed, mixed in with my Protini Peptide Lotion. 

C-Firma™ Day Serum.
(15% l-ascorbic acid a.k.a. vitamin C, 0.5 ferulic acid and 1% vitamin E)
Packed with vitamin C, this will brighten and firm skin instantly. It’s got the power to shield skin from environmental aggressors such as pollution. This is in my everyday skincare routine, and I honestly can say I can’t live without it now! Plus, the airtight packaging ensures that the ingredients stay effective for longer. Super clever, right?

Virgin Marula Facial Oil
I use this twice a week, usually when I’m having an at-home facial. This oil in its purest form is rich in omegas 6 and 9. It’s high in antioxidants, which help moisturise, nourish and rejuvenate skin. A total cult product from the brand, and worth the price. 
Drunk Elephant UK Launch
Protini™ Polypeptide Cream.
This moisturiser is brilliant. It’s loaded with skin firming and hydrating amino acids, alongside antioxidant plant extracts and emollient, non-irritating plant oils — It’s a shot of protein for your face. The high level of peptides and amino acids help to improve the skin’s tone, texture and firmness, too.

I use this morning and night, mixing it in with either my C-Firma Day Serum or another serum I may be using.

Lala Retro™ Whipped Cream
A whipped moisturiser containing a blend of six African oils to lock in moisture and brighten skin. It’s an all-purpose rescue cream. I find this quite heavy on my skin, so I save it for when I need some super moisture added — usually when I’m travelling. I think this will come in handy even more in the super cold months as well. 
Drunk Elephant UK Launch
B-Hydra™ Intensive Hydration Serum
Think of this as a cool glass of water for your thirsty skin. This product is ultra-hydrating, replenishing nutrients, visibly brightening and improving the appearance of skin texture and tone, whilst delivering intense skin hydration throughout the day. I use this when my skin needs a super dose of moisture — mainly when I’m flying! The travel sized product of this is perfect for taking on flights with me, and mixed with the LaLa Retro Whipped Cream they are the super couple of moisture for your skin. 

D-Bronzi™ Anti-Pollution Sunshine Drops
I LOVE this product! Fairly new to the DE family and to my skincare stash, this gives you a lovely bronzy colour and natural glow. Think of it as a suntan in a bottle, but without the sun damage, or even the fake tan smell. I put one pump of this into my moisturiser, and I don’t wear foundation or a tinted moisturiser on top. I’ll definitely be using this a lot in the cold winter months when my skin is pale and I’m craving some holiday sun. 

PSA: "D-Bronzi™ is a mixer and is way too concentrated to be used alone, Add a drop or more to any of your serums, moisturisers, sunscreens or the DE Virgin Marula Oil for an all-over sunshiny glow on face and body.”
Drunk Elephant UK Launch
There you have it; the low-down, the 411, the in-the-know. 

I’m totally drunk in love (couldn’t resist)

Sign up here for DE updates at Space NK, and here for Cult Beauty.

Launches 3rd October. 

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