Superga

Superga shoes by What Laura did Next
When it comes to footwear, it's all about comfort for me. Don't get me wrong - I still love a good high heel! Superga have been on my radar for a while. But, it's only recently that I've really got to know the brand and, got my feet in to a pair of their shoes. 

Now, they are most definitely not a new brand on the high street - they've been around for a very long time and when they have Alexa Chung as their brand ambassador, how can you ignore them? Over the last few years, they've collaborated with various designers such as House of Holland and Giles Deacon, and they've had babes such as Suki Waterhouse front their campaigns. 
Superga shoes by What Laura did Next
Comfy, stylish and great value. What's not to like? I have my eyes on a couple of other pairs, including some leather ones for rainy days and for running around London Fashion Week in. The high heels can stay in their boxes for a little while longer. Superga have a new fan.